A news feature is an article that explores a specific topic in more detail than a typical journalistic piece. These articles are often longer and use narrative techniques such as anecdotes, scene setting, and second-person language to engage the reader. News features can be subjective, allowing writers to include their observations and opinions about the subject matter. This makes them more interesting to read than other types of editorial content. News features also offer a glimpse into the culture of a place or subject, allowing readers to understand the why behind certain cultural phenomena.
Unlike breaking news, which focuses on events that occur immediately or just after they’ve happened, news feature articles aren’t time-sensitive and are typically geared toward enduring topics that will appeal to readers long-term. Some examples of news features include in-depth profiles of individuals or companies, analysis of industry trends, and human interest stories.
News features can play an important public relations role, but they should not be viewed as a substitute for a press release or advertising blast. Unless your business has an immediate newsworthy event, turning to a news feature article can confuse and mislead your audience.
Whether you’re a journalist or a PR professional, understanding the difference between a news story and a news feature is critical to crafting engaging content for your audience. This article will help you distinguish between these two types of editorial content and decide which one is right for your audience.