From refining your concept to launching the app in the app stores, Orangesoft’s proven mobile app development process can turn your vision into a product that users love. In this article, we’ll walk you through 15 core steps to help your app stand out in the crowded marketplace and boost those initial downloads.
A successful app launch begins with understanding your audience in-depth. This can be accomplished through qualitative and quantitative research such as surveys, interviews, and user personas. Knowing your audience allows you to focus on promoting the features that are most relevant to them. This will also provide you with valuable insights for post-launch app optimization and growth.
Strategically selecting a launch date is also important to drive interest and excitement. Choosing a time when your target market is most receptive will increase the likelihood of an immediate and sustained launch success. For example, a fitness app launching at the start of the new year when people are making resolutions could be ideal.
Once your app has been vetted and approved by both the Apple App Store and Google Play, it’s time to make your app available for download. A successful app launch starts with a strong base of pre-launch promotion, including updating your email list and informing them of the new release. Also, be sure to visit forums and other social spaces such as themed subreddits, Discord channels, and LinkedIn groups to connect with receptive users and promote your app.